They do exist. People who say sentences like: “At last – the TAB S2 now comes with an ARM Mali-T760 MP6 graphics processor.”
Concept Art Direction Photo Shoot
For everyone else, Samsung, together with our sister agency, has come up with a PR approach that consciously does not focus on technical specifications, but instead makes the tablet a subject of discussion as a smart accessory. We’ve developed our own visual language and motif series for the positioning in young, urban fashion and lifestyle environments.