Why should I turn to REWE Bio, REWE’s own-label organic brand? Good packaging design answers this question without it even needing to be asked. It relies on lessons learnt and inspires with novelty, gives fresh impetus and appeals to our autopilot who places the package in the shopping cart before we can even spell ALDI.
Packaging Design 2018
The new REWE Bio: lively, lovely, perfectly imperfect.
Mythical nearly. A dark undertone contrasts with the radiance from the product. In the styling, naturalness unites with pleasure in good nutrition. My kitchen, my REWE Bio.
The label brings together the most important text information, places a clear focus and provides lots of space for an enjoyable product presentation.
The combination ensures a high-contrast typeface. At the same time, every type has its own task.
In addition to photographs, illustrations can also be used, for example to differentiate between product range pillars.
Regulated down to the last detail. The style guide forms the basis for the implementation of our concept across the entire line of goods with over 450 products.