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Anniversary Campaign 2018

Optiker Bode

Germany’s fourth-largest optician turns 80. And for its birthday, we gave the brand a face – that of the customers.

With several flights of offers, Optiker Bode celebrates over the course of the whole year. The anniversary was also a reason for us to increase the profiling of the brand and to modernise its presentation.


Art Direction
Photo Shoot
POS Design
Posters, Mailings, Advertisements

In the highly competitive eyewear market, the family-owned company in its third generation stands for proximity, community and consultation streamlined to serve the individual. This is where you get precisely the pair of glasses that suits you. Carriers of our communication are real characters, approachable, focused, composed. The aim is to get away from the smiling cliché of generic optician communication and allow more substance, more sincerity, without losing the light touch.


Poolshooting 2018/19