We frequently accompany market launches for NIVEA products. Every time, a new world with its own tonality surfaces, as does a specific portrayal of the respective benefit.
Do it again. But differently.
To market, to market
Less blue, plenty of NIVEA
Fragrant oil combinations make skincare with NIVEA Sensual a palpable experience. We translate this positioning with a stylised me-moment in a flat lay look, which for the first time also includes people here.
The brand colour is deliberately held back. A new range of colours is therefore able to surface, which we use to take up the different Sensual ingredients. A reduced look brings out personal details and shows each motif as part of the Sensual story.
The campaign is told on NIVEA.de, Facebook and Instagram, Twitter and YouTube. For the first time, we also used Pinterest and added an inspiring colour and lifestyle world around each fragrance.
Limited edition, unlimited Design
For a packaging edition, NIVEA cooperates with the lifestyle art shop JUNIQE – platform for “affordable art” and home turf for the young target group. Our task: communication in social media and promotion of further action.
The posts with their graphic elements were so successful that we adopted the look later for the whole Instagram communication of the umbrella brand.
The campaign as a campaign
Every product tells its own story. Essential, in addition to the basic idea: affectionate and well-conceived styling.