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Corporate Design and Communication since 2016


The Gesellschaft für integrierte Kommunikationsforschung – gik (society for integrated communications research) is a consolidation of the five largest publishers in Germany: Axel Springer, Bauer Media Group, Funke Mediengruppe, Gruner & Jahr and Hubert Burda Media.


Corporate Design
Event Branding

Their mission: to support media clients in their planning by offering studies on the use of media and the impact of advertising.

Our challenge: to establish gik as a brand, to support the sales of studies and to make it clear that especially the publishing media, standing for high-quality and credible journalism, are more relevant today in the media landscape than ever before.

gik Kampagne 2016
Campaign 2016
Closer to the target group

Especially the interplay of the gik studies “best for tracking” and “best for planning” gives the media planning valuable insights into the target groups, media usage and brand perception.

To point this out, we created portraits from data – together with one-line artist Boris Schmitz.

gik Kampagne 2016 Anzeige
Campaign 2017
The Print-Event

In the second year, the focus was on “advertising in print media”. For this, a more vivid illustration style has been developed.

gik Kampagne 2018 Portrait
gik Kampagne 2017 Anzeige


gik Kampagne 2017 Studien
gik Kampagne 2017 Folder
gik Kampagne 2017 Report Detail
gik Kampagne 2017 Report Detail
gik Kampagne 2017 Report Detail
Campaign 2018
Where does advertising really work?

Programmatic Advertising seems cost-effective, but is often associated with limited control by the advertisers: In what environment does my ad actually appear? And what do politically extreme or pornographic environments do to the credibility of my brand?

Against this background, gik promotes publications of established media as the perfect brand environment.

gik Kampagne 2018